Perch Interactive Display Technology
Perch
Interactive Inc. recently announced its partnership with online jewelry
retailer BaubleBar to leverage the PERCH interactive display platform at
the BaubleBar retail store in New York City's SoHo neighborhood.
This
summer, BaubleBar is transforming its online experience into a fully
immersive retail experience where customers can experience BaubleBar in
person. The announcement also marks the first PERCH installation
designed exclusively to showcase jewelry.
The BaubleBar PERCH
display showcases five of the season's "must have" jewelry pieces and
brings the company's rich digital and social media presence into the
physical store environment. As customers pick up a product, the area
beneath the product transforms into an interactive portal with three
features to educate the customer about the product she holds in her
hand:
"Get Styled" features photos drawn from the BaubleBar website, educating customers on how to wear the product
"Did You Know?" gives customers an interesting anecdote or product detail
"Spotted On" showcases Instagram images of models and BaubleBar customers wearing the product.
The feedback-driven experience encourages customers to pick up not just one piece of jewelry, but all five of them.
"We
have seen through data collected online that showing women how and when
to wear our jewelry really drives engagement and conversion," said Amy
Jain, co-founder, New York-based BaubleBar. "We are excited to work with
Perch Interactive to help us bring this content to life in a fresh and
innovative way that we believe will enhance our customers' offline
shopping experience."
The BaubleBar PERCH benefits BaubleBar's
customers as well as the company itself. PERCH enhances the customer
experience by combining the physical and digital experience of shopping,
allowing customers to reap the benefits of product interaction as well
as improving their understanding of the product. Meanwhile, PERCH
Analytics provides BaubleBar with information about shopper behavior,
which in turn enables the company to drive sales of its products.
"In the retail environment, interaction is key," said Jared Schiffman, founder and CEO,Save on Christian Louboutin Pump! All the Sales, All in One Place. Perch Interactive, New York.There are numerous diversified high heels at christian louboutin shoes
for sale. "At Perch, we begin with the most natural interaction in
retail, just picking up the product. Once that first step is
established, everything else follows suit. Shoppers are much more
receptive to receiving information about a product when that product is
in their hands. With BaubleBar's products, our job is made even easier,
due to the media-rich nature of the website. There was a lot of great
content for us to work with to make the jewelry really stand out."
The
BaubleBar pop-up is located at 131 Greene St. The SoHo site is the
second pop-up store this year in Manhattan for the accessories e-tailer
co-founded by Amy Jain and Daniella Yacobovsky in 2011, and will serve
as the launching pad for national pop-ups. Open through Aug. 13, the
BaubleBar shop will feature the same items available on its site.Find a
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Saturday from 10 a.m. to 8 p.m. and Sundays between 11 a.m. and 7 p.m.
Mehta,
who ran El Paseo Jewelry Exchange and El Paseo Jewelry Inc.,
understated taxable sales at the businesses and owed more than
$212,There are numerous diversified high heels at christian louboutin shoes
for sale.000 to the state Board of Equalization. He also filed
fraudulent sales tax returns, gave the BoE fake sales invoices and kept a
false sales journal, according to a declaration prepared in support of a
search warrant.
He did so between January 2005 and December 2007, and January 2009 to March 2010, according to the declaration.
A
sales tax audit by the Board of Equalization determined that El Paseo
Jewelry Exchange on El Paseo was "understating taxable sales and
providing false documents in an attempt to avoid the sales tax
liability," the declaration states. Search warrants subsequently served
at Mehta's residences and businesses turned up more evidence of tax
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The
Riverside County District Attorney's Office filed criminal charges in
April. In exchange for his plea, four counts of misappropriation of
funds and one count of offering false evidence were dismissed at
sentencing, according to court records.
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