Men have discovered what the ladies have known all along. Now, more than ever, it's all about your shoes.
"And it's about high time. Women have had a blast with shoes for years," says Jim Moore, GQ's creative director.
"I
think it's the most exciting category in menswear at the moment. It's a
huge focus for us," says Terry Betts, buying manager for London-based
online retailer Mr. Porter.
And the trade paper Footwear News
reported recently, "Men's footwear is on fire at retail, thanks to style
twists on old classics," citing updates like pops of color, vintage
details and distressed finishes that are making traditional silhouettes
look fresh.
The retail sales add up to some staggering numbers.
Personal luxury goods have risen more than 10% for each of the last
three years worldwide, and men's shoes are outperforming that figure,
according to Bain & Co., a leading advisor to the luxury sector.
With global designer footwear annual revenue pegged at more than $15
billion for 2012 and men's business growing to 40% of total luxury
goods, it's no wonder retailers are so enthralled.
Fueling the fire
Fashion
editors and retailers agree that several factors are driving the men's
shoe trend. One is the "New Trad" revival of the suit and other classic
menswear tropes, with the corresponding upswing of interest in heritage
and artisanal shoe brands. Another is the impact of e-commerce, which
gives today's aspiring man unprecedented access to styles from around
the world.
Factor in fashion magazines and the blogosphere, which
enthusiastically parse the virtues of handmade footwear and have turned
formerly hidebound styles — like the vaunted "double monk" featuring a
monk strap with two buckles — into must-haves for footwear aficionados.
Cool
choices in sneakers and the entrance of women's shoe designers into the
men's market are also getting men focused on their feet.
Artisans and heritage brands
Mr.
Porter is bringing a new and appreciative audience to legendary British
brands such as John Lobb as well as to newer purveyors of handmade
styles in a more contemporary vein, such as Marsèll and O'Keeffe, both
made in Italy.
"We're excited about going to artisanal brands
like Marsèll and giving them a global platform. These are the kind of
things that can get lost in a store," Betts says.
But at the
luxury department stores on Wilshire Boulevard, they're just as bullish
on similarly heretofore-obscure brands, often at nearly four-figure
price tags.
"I'm obsessed with Bontoni," says Neiman Marcus
Group's fashion director, Matthew Singer, by phone from New York. "They
basically make their shoes out of a house in Italy, something like five
pairs a day. They're a classic brand but with a modern sensibility."
GQ's
Moore says his magazine's readers aren't afraid to spend $500 on a pair
of shoes if they're aware of the craftsmanship involved in making shoes
by hand, "whether they're bench-made in Britain, made in Italy or
Maine-made."
Mention of Maine conjures up rubber-soled shoes for
sailing and topstitched preppy loafers, but designer Alejandro Ingelmo
has mined this heritage for one of the most talked-about collections for
spring. He's given those classics a forward-fashion spin, seen in the
brush-marked, blackened neon loafer set on an over-scale sole or the
chukka with a white bumper finishing usually found on sneakers, all
using domestic materials and manufactured in the state.
"There's
just something about American shoes," Ingelmo says. "They just have
guts. It's like nobody can make a pickup truck like Americans. They can
try, but nobody else can do them. They don't have the same strength."
Sneaks
Luxury
sneakers are also fueling men's shoe trend. About five years ago,
designer Alber Elbaz of Lanvin kicked off his haltingly high-priced
men's collection with equally extravagant kicks. Sneakers had entered
the lexicon of high style.
Around the same time, Ingelmo says, he
designed some sneakers for himself, and then buyers started asking for
them. Now the category has exploded, with retailers citing big brands
such as Louis Vuitton, Gucci and Prada as well as indies such as Pierre
Hardy, Maison Martin Margiela and Raf Simons as linchpins.
No comments:
Post a Comment