The bold new ladies high heeled, luxury shoe designer is a major hit with new consumers in the Asian market wanting to literally discover a new luxury brand their friends don't know about yet. Targeting early adopters to De Siena Shoes brand has proven to be a very successful case for De Siena Shoes. As one informed consumer suggests, "I simply want the most beautiful, high quality shoes possible but I also don't want to arrive at a party and find my girlfriend wearing the same shoes. I discovered De Siena Shoes and I want my friends to know it."
Francesco Lorenzi, Founder and CEO of De Siena Shoes, says he took the bold steps to create a new luxury shoe brand simply because he knew the market had vital holes that needed to be filled. Lorenzi created De Siena Shoes in the worst financial market of the century but did it because he well understood the gaps between true quality and market hype. "I created De Siena Shoes with the finest quality materials available in the world and with the highest craftsmanship from Italy. I felt like there simply wasn't enough choices in the market for truly exquisite shoes made from the finest materials in the world - and from the highest rated designers in the world from Italy. De Siena Shoes are made with a simple philosophy , and it's that once you see, feel and touch the shoes in person, you know that there is no match in the world for their quality and beauty."
Francesco Lorenzi doesn't enter this market blindly. As part of a family business that has provided the highest quality leathers, silks and other materials to the world's most prestigious brands in the past, Lorenzi simply wanted to create a brand of his own known for using the finest quality materials in the world that his family had a long history of providing.
To assist consumers and shops alike in "Discovering De Siena Shoes", the company has launched a number of public and private events across the region and will be announcing them in the coming weeks.
The shoe company and shoe store worked together to donate running shoes, which for many of the homeless participants, were their first new pair of shoes in years.
“New Balance is always interested in grass-roots programs that benefit the community. So, when Saxon Shoes presented us with information regarding the YMCA Keep It Movin’ program, we thought it was a great fit for both companies and couldn’t wait to join forces,” said Robert Evans, sales representative for New Balance.
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